Social Media Development & Media Marketing Services
The goal behind social media marketing services is to put your company in a position to tap into the two-way conversation naturally happening between you and your customers. Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness.
Our social media services include:
• Social media marketing strategy: We can assess your needs, outline opportunities and prescribe specific actions for long-term social media success.
• Social utilization training: We’ll work with you to ensure the integrity of your unique brand, your compliance with the social networking guidelines & standards, and teach you “best practices” for effective community involvement and communication etiquette.
• Viral marketing opportunities: Viral marketing includes all pro bono avenues of establishing brand presence & awareness. Options can include local business directories like Yelp & Angie’s List, Geo-targeted business exposure with Google Maps and Facebook Places, social bookmarking through StumbleUpon or Digg, blog reels, industry forums, whitepapers and related social networking sites.
• Social media utilization analysis: This is an in-depth analysis of your site’s presence across the various social networks and a strategy for ways to improve it. We will identify the social networks where you should be participating and where your clients & competition is already talking about you.
• Social profile creation & branding: We’ll help you create and manage your own social media profiles to build trust, attract visitors and strategically leverage the “online” conversation.
• Social media links: Better known as “user-generated content”, links from social media sites such as Facebook and YouTube, can do a great job of helping you build high authority citations.
• Classified marketing: Utilizing sites such as Craigslist and Kijiji are powerful avenues for driving “service specific” traffic to your web site. We will create and submit targeted classified campaigns for your specified products & services.
• Blog design and optimization: We’ll work with you to define the best blogging platform for your needs & help develop a blog that will allow you to: gather market intelligence, engage your blogging community on related business topics, target a niche audience & build brand awareness.
• Blog strategy development: We can work with you to create a blog strategy, that defines your corporate or personal brand, within the greater blog community. This can include crafting concepts for blog posts, writing the posts themselves & showing you how to build awareness through commenting on other blogs (community interactions).
• Competitive analysis: Is your competition doing an incredible job with their website, videos, blogs or social media? We’ll identify their tactics, so you stay competitive.